Urooj Group is a diversified trading house driving industries and connecting markets across the Middle East, South Asia, and beyond. Since 2002, we have been a trusted partner in delivering excellence across trading, logistics, and industrial services.
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Our Vision: Shaping a Sustainable Tomorrow
At Urooj Group, we envision a future where sustainable practices and innovative trade go hand in hand. As global markets evolve, we embrace change as an opportunity to create positive, lasting impact — within industries, communities, and the environment.
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Driven by a commitment to innovation, we continually seek smarter, more responsible ways to advance the pulp, paper, and waste trading sectors. Sustainability is not a trend for us; it is a core value deeply rooted in our heritage and embedded in every decision we make.
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From responsible sourcing to environmentally conscious logistics, Urooj Group is dedicated to building solutions that not only serve today’s needs but also safeguard tomorrow’s world. Our vision is clear: to lead by example, empower sustainable progress, and deliver value that endures across generations.
Our Mission: Transforming the Pulp and Paper Industry Through Sustainable Trade​
At Urooj Group, our mission is to drive meaningful transformation within the pulp and paper industry by championing sustainable trade practices.We are committed to reshaping the future of this vital sector — advancing environmental responsibility, promoting economic resilience, and setting new benchmarks for ethical, efficient commerce.​Why We Are Here​We recognize the unique challenges and opportunities facing the pulp and paper industry. Our purpose is clear: to demonstrate that responsible trade is not only compatible with growth, but essential to it — preserving the health of forests, strengthening the vitality of production ecosystems, and contributing to the long-term well-being of the global community..
Embracing new opportunities and smarter ways to create value.
Global Presence
Headquartered in Pakistan and the United Arab Emirates, Urooj operates actively across the Middle East and South Asia, connecting industries and markets with strategic precision.
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Our global reach is built on strong relationships with trusted suppliers across North America, Europe, the Far East, and Australasia.
This expansive network enables us to deliver high-quality materials and solutions, ensuring consistency, efficiency, and value for our partners worldwide.
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At Urooj, we take pride in bridging continents — facilitating seamless trade, fostering innovation, and advancing industries across borders.
Learn more about our capabilities, explore partnership opportunities, or connect with our team to discuss how Urooj can deliver value to your business.